If you asre interested in anything else, ask me :)
SEO (Search Engine Optimization), or how to make and optimzize your website for better positions in the search results of the search engines, which nowadays are reduced to just Google. When someone is talking about SEO - it's always about Google. The success of your web site depends on two things:
When you launch a website this doesn't mean that the people will know about its existence. Google at some point will add it to its index, but if you want higher positions in the search results, there is a lot of work to be done. SEO is often neglected as something that can't guarantee results the way the paid advertisement can. But here comes the long therm planning where the SEO optimization has its place.
No one can guarantee you first positions in Google. It's not in their power to do so. But it's in your power to do anything you can to ensure good rating.